Autodesk launches media and entertainment solutions for the Philippines

Friday, September 12 2008
Manila Times

TECHBYTES

Autodesk launches latest media and entertainment solutions for the Philippines

Latest product releases, including 10th anniversary of Maya, enable designers and artists with powerful creative, productivity and workflow tools


At the Autodesk Media & Entertainment (M&E) launch in the Philippines, Autodesk, a leader in digital design innovation technologies, showcased the most recent releases of its 3D solutions and compositing applications, including the latest versions of the recently acquired Autodesk ImageModeler and Autodesk Stitcher software. Also noteworthy was the announcement of Autodesk Maya 2009 3D animation and visual effects software, in celebration of the popular software's 10-year anniversary. Professionals representing the academe, film, animation and design, production, gaming and other segments attended the launch, which had customer presentations and demos of the new product features.

"Recent advances in computing technology are enabling greater levels of interaction, simulation and immersion in 3D environments," said Teddy Tiu, country manager of Autodesk (Philippines). "The creative processes for film, games and television are increasingly 'virtualized' and digital entertainment creation has become highly technical. At today's Autodesk M&E launch, we and our partners demonstrated how Autodesk is driving the change from highly technical to more creative processes, which will allow artists to freely experiment and better express their ideas in the digital world."

Autodesk continues to observe significant growth drivers for its business in the media and entertainment industry from three specific areas: a focus on increasing production efficiency through end-to-end creative solutions rather than piecemeal software packages, the potential in the mid-range television and games middleware (or games authoring) markets, and the opportunities to embed visualization technology into the traditional CAD design process, creating synergies between the M&E industry and others such as manufacturing or architecture to increasingly employ powerful design visualization technology that has its origins in film and game design. As a recognized leader in high value digital content creation solutions, Autodesk is pre-eminent in domains such as 3D graphics, visual effects, visualization and 3D asset creation, with the best breadth and depth of offerings in the M&E industry to leverage on these growth drivers.
Autodesk has received industry awards from such esteemed institutions as the US National Television Academy Awards, the Scientific and Technical Academy Award and the Game Developer Frontline Hall of Fame Award.

The latest products for media and entertainment
Consistent product innovation makes sure that Autodesk customers are working with the most leading-edge technology, helping them to stay ahead of the competition. Products that are available for attendees at today's launch to discover, peruse and test-drive are Autodesk's latest solutions for the games, film, television and design visualization industries, including:

· Autodesk 3ds Max and Autodesk 3ds Max Design modeling, animation and rendering software
· Autodesk ImageModeler image-based modeling and photogrammetry software
· Autodesk Maya modeling, animation and rendering software
· Autodesk MotionBuilder 3D character animation software
· Autodesk Mudbox digital sculpting software
· Autodesk Stitcher software for the creation of panoramas
· Autodesk Toxik interactive, collaborative compositing software
-- Tech Times Online

a destiny by design

a destiny by design

IRWIN CRUZ talks to Jowee Alviar and Mon Punzalan of Team Manila for SMILE Magazine

“If you read [our work], you’ll see it is local,” Jowee says. “It comes from our culture. The Manila experience. Even our name. Everything boils down to where we come from. If our design gets anthologized in a German publication (such as Die Gestalten Verlag’s Tres Logos), and people see our name, then they will understand that there is something going on in Manila,” he says.

Jowee thinks that the graphic design’s future and development does not hinge on graphic design at all, but on belief in Filipino culture. As designers, they see that their work is their humble share in nation-building.

“Believing that our culture is unique is important. We must celebrate it. Everything that your talent can do to uplift the image of our country and society, whether you are a young musician, illustrator or artist or whatever, you can contribute, then just do it. That’s what we did for graphic design.”

source: http://www.cebusmile.com/2008/02/01/filipino-innovators-2/